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As we approach Thanksgiving we often find ourselves expressing 'thanks' or in other words, gratitude. But do we ever stop and really think about what it is we’re doing when we express gratitude and how it might impact our life when done regularly? Today we’d like to take a moment to unpack what gratitude is all about and why we feel it is such an important piece of your real estate practice.

First, gratitude... what does it really mean?

Robert Emmons puts it this way. “First, it’s an affirmation of goodness. We affirm that there are good things in the world, gifts and benefits we’ve received.” Second, “we recognize that the sources of this goodness are outside of ourselves… We acknowledge that other people… gave us many gifts, big and small, to help us achieve the goodness in our lives.”

That's pretty powerful. But why is it important?

We’ve asked our President, Dave Stark, to chime in here with his thoughts on why practicing gratitude is essential to your business growth.

“The thing that makes gratitude so powerful is the way it primes the brain to expect the best. Our non-conscious mind is wired to believe what we tell it to. So, by reminding ourselves what we’re grateful for, we put ourselves in a positive energy state. When our energy is positive, others are drawn to us, and we perform at our very best. The research is clear. Practicing gratitude may be the single most powerful thing we can do to boost performance and happiness in our daily lives.”

Sound a little too whoo-hoo for you? Here’s the thing. We see, time and time again, agents that make a point to practice gratitude in their daily lives, find that their business (and in turn their life) benefit!

The Challenge

Over the next week we challenge you to incorporate gratitude into your day and see how it begins to change your mindset. For extra accountability, post about what you are grateful for on Instagram and tag @starkcompanyrealtorswi and use the hashtag #thestarkdifference so we can follow along with you on this journey! We hope you find this practice so rewarding that you continue to practice gratitude far beyond this one week!